Since 2006, I have specialised in search marketing and personally ranked over 300 websites in the search engines across many thousands of different keyphrases in numerous markets and niches. This includes my own sites as well as clients.
My search marketing skills break down into two central areas: Search Engine Optimization (SEO) and Pay-Per-Click advertising (PPC).
Search Engine Optimisation (SEO)
This can be defined as the process of increasing the volume and quality of traffic to a web site from search engines via “natural” or un-paid (“organic”) search results.
My SEO skills comprise of:
- Targeting relevant keyphrases that will convert into action being taken – whether it is product sales, optins or leads. Traffic equates to nothing if it doesn’t convert.
- Analyzing the top competitors by reverse engineering their sites to discover the quality and quantity of backlinks required as well as the phrases to target.
- Optimising website content in order to rank for multiple keyphrases on the search engines.
- Backlink generation through directory and article submissions, social media, high PR blog comments, contextual authority links from themed sites and more.
- Testing multiple sites variables to boost conversions and sales
Pay-Per-Click Advertising (PPC)
PPC is an internet marketing tool which allows you to generate instant traffic to your website from almost any keyphrase that you desire through the placement of ads in the search engines.
Price is the main factor which governs the positioning and ranking of your ad. However, there are several other crucial elements that must be incorporated to achieve optimum ad placement for the lowest fee.
Many businesses fear PPC because of the possibility of spiralling costs, the constant monitoring of your campaigns and the skill required to convert your visitors. These are areas which I have tested, tweaked and improved on since starting search marketing in 2006.